When the internet first came along, many businesses thought it was a fad, and websites could be built and maintained on a part-time basis by some geeky kid already on staff. However, as the years passed, it became evident that the internet was here to stay and that to compete in the new world, companies needed a dedicated webmaster. Or two. Or three. Or more. A similar phenomenon later occurred with social media. Facebook? What's that? Twitter? Never heard of it.