Designer Clare Vivier with actress Lake Bell at Clare V.'s flagship reopening dinner on Aug. 7, 2025 in Silver Lake; Vivier's namesake brand's newly renovated flagship. Julia Stocki/Clare V. Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. "What else from Clare V. do I love?" designer Clare Vivier wondered aloud, as she glanced at her namesake brand's bright website on her office laptop. In honor of Clare V.'s Silver Lake flagship grand reopening, The Hollywood Reporter spoke with the celebrity-beloved designer about her label's most popular bags, favorite fall items and longstanding connection to Hollywood, which fittingly grew alongside the brand's retail footprint. "We're lucky to be in the zeitgeist of this industry and all this creativity," said Vivier, who launched her namesake accessories label in 2008 and opend her first flagship boutique in 2012. "[The brand] has turned out to be a go-to for wrap gifts and holiday gifts. Studios will call us up and say, 'Can you do 100?' When you have four stores in Los Angeles, you're bound to be a destination. We're creating things that people love and that are nice giftables. We do so much personalization." Related Stories Music Chance the Rapper Breaks Down His Six-Year Journey to New Album 'Star Line' Lifestyle American Girl's Hollywood-Loved Historical Dolls Are Getting a Charming Plush Makeover Lake Bell, Lily Rabe and Nora Zehetner were among the stars who attended a private dinner party at her newly reopened Silver Lake store. "It's a real gift to develop relationships," said Vivier, who often collaborates with notable friends and clientele, from designing a limited-edition charitable "airport dad wallet" with Jimmy Kimmel to creating custom pieces for Jon Hamm. Inside Clare V.'s flagship boutique in Silver Lake. Clare V. "Jon Hamm got card cases when he wrapped Mad Men for his the whole cast and crew," Vivier shared. "I just came across this piece in some magazine, and it was Kiernan Shipka showing the Clare V. things that Jon Hamm had given her. I was like, 'Oh my god, I remember that.'" Clare V. also makes the occasional cameo on hit series. Shrinking costume designer Allyson Fanger often outfits the show's characters in the brand's locally made pieces. "It's fun when I get calls from my family in Minnesota or texts from old friends," said Vivier, who grew up in the Midwest but pulls design inspiration from her time in Paris, where she met and married French television producer Thierry Vivier. "They're like, 'Oh my God, I just saw your stuff in Shrinking. It's always exciting." With stores across the country, the brand has grown considerably since its humble beginnings. But Clare V.'s signature quirky yet classic, California-meets-Parisian chic style remains the same. "I'm seeped in this idea of color, brightness and wanting things to feel timeless, but at the same time modern and not very serious," Vivier said. "There are a lot of other bag companies who do serious well, and I don't think we need to be that for people. We have grown, but I think we have [also] remained true to our core ethos and aesthetic." Clare V.'s newly expanded 1,100-square-foot Silver Lake store (3339 W Sunset Blvd.) houses the label's newest and most beloved bags, wallets, small leather goods, clothing, hats and fashion jewelry. "It's a great location in Silver Lake," said Vivier of the space. "There's tons of sunlight. The only problem was it was always a pretty small footprint. It was under 500 square feet. We started to think about how we could expand it." She teamed up with interior designer Lucie Klimes to bring the project to life. "She used to work with Pam Shamshiri, who's a friend of mine," Vivier recalled. "I sat next to Lucie on an airplane a couple of years ago. We struck up a conversation and exchanged phone numbers. Then, when we were thinking of who we wanted to design this space, I [said], 'Oh, I sat next to this woman. She was really cool, and I liked her taste.' She's been a great partner for us, and it's been a pleasure to work with her every step of the way. We're excited for the opening." In celebration of her new store, we had Vivier discuss Clare V.'s hottest celebrity bags. "The Pot de Miel, Grande Fanny and the Moyen Messenger are the big fan and celebrity favorites," Vivier shared. She also divulged what bags and accessories she's most excited about for fall in addition to her other favorite fall items, which include Shani Darden skincare, Heather Taylor Home linens and jewelry from BEN. Clare V. Pot de Miel with Bamboo Handle $245 at Clare V. "That is such a celebrity favorite and general fan favorite," she said of the Pot de Miel, which has