Alia Bhatt recently appeared in a campaign video released by the Chandigarh division of the Narcotics Control Bureau. What was meant to be a strong awareness message soon turned into controversy online, drawing sharp reactions from many users. The criticism eventually forced the agency to turn off comments on the post, but the video still remained the talk of social media, with many continuing to share and react to it in different ways. The clip was shared on NCB's official X account, where Alia urged people to stand against drugs and support the bureau's mission.