Home Opinion Editorials Editor's Take: The Death of The Zeitgeist - How Indian Pop Culture Lost Its MojoEditor's Take: The Death of The Zeitgeist - How Indian Pop Culture Lost Its MojoWritten by Jitesh Pillaai Published on May 16, 2026, 17:24 ISTFollow OnFrom Deewar to doomscrolling, Jitesh Pillaai shares how Indian pop culture lost its soul, swagger and magic.Pop culture is defined by the dictionary as essentially a set of beliefs, values, actions, objects, or goods and practices that are popular at any given time and space in society.