Wireless Festival hit by second sponsor exit as Diageo and Pepsi pull support over Kanye West booking

Wireless Festival hit by second sponsor exit as Diageo and Pepsi pull support over Kanye West booking Wireless Festival has lost two major sponsors after backlash over Kanye West being booked to headline all three nights of the 2026 event. 6 April 2026 Wireless Festival has been hit by a second major sponsorship blow, with drinks giant Diageo confirming it has withdrawn support just hours after Pepsi pulled its long‑running partnership in response to Kanye West's headline booking.