Ahead of Peddi's theatrical release, Tollywood is in disarray. The Telangana Exhibitors Association, led by Shirish Reddy, Suniel Narang, and others, told the press on Tuesday that theatres (single screens) have been in a lurch for many years, with the vast majority of theatres in Hyderabad temporarily closed due to the lack of a movie release that matters. Their troubles have gone from bad to worse this year, with footfalls dwindling to alarming levels across Telangana (referred to as the Nizam market in film trade circles).