Take-Two boss hints at 'reasonable' GTA VI price Take-Two CEO Strauss Zelnick has indicated that gamers will pay a "reasonable" price for the much-hyped Grand Theft Auto VI when it is released later this year. 29 April 2026 Strauss Zelnick has suggested that Grand Theft Auto VI will be priced "reasonably", despite ongoing speculation that the blockbuster title could break new ground with a higher-than-usual launch cost.