The Sandwich Board NYCPhoto Credit: The Sandwich Board NYC Tap Here To Add Us Weekly As A Trusted Source Add as a preferred source on Google When The Sandwich Board first opened in New York City's Chinatown, it was a simple takeout-only operation. Today, it has expanded to include indoor dining and has become a local favorite celebrated for sandwiches that reflect the cultural mosaic of the city itself. "The Sandwich Board started in a tiny alley in NYC Chinatown after I lost my job in corporate dining and decided to go all in," said owner and chef Michael Brafman.