Jermaine Dupri is drawing up a winning playbook for the next wave of creatives, encouraging Falcons and Wells Fargo-backed HBCU fellows to stay ready, take risks, and run their ideas straight into the end zone. Source: Wells Fargo hosted the Creative Currency Experience to kick off the 2026 Atlanta Falcons HBCU Fellows Program presented by Wells Fargo at Bravo Ocean Studios in Atlanta, GA, on May 1, 2026.