Lee Jung-jae as Seong Gi-hun in 'Squid Game' season three. No Ju-han/Netflix Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment Streaming set another high for TV use in the United States in July - which is not exactly a new development. July was the sixth consecutive month that streamers have taken a record-high share of viewing, with 47.3 percent of all TV use, according to Nielsen. That's up from 46 percent in June and about six points higher than it was in July 2024 (41.4 percent). The gains for streaming came largely at the expense of cable, which came in at 22.2 percent of TV use for the July reporting period (which ran from June 30-July 27). That was down from 23.4 percent a month earlier, due largely to double-digit declines in both news and sports coverage compared to June. Related Stories TV 'Dept. Q' Renewed for Second Season at Netflix TV 'Butterfly' Series: Daniel Dae Kim Says Violence, Espionage and Deceit Are Backdrop for Family Trauma Broadcast networks were largely stable month to month, albeit at a record low in the four-year history of Nielsen's Gauge rankings. They accounted for 18.4 percent of viewing, down a tick from 18.5 percent in June. In fact, the two largest indivdual streamers - YouTube (13.4 percent) and Netflix (8.8 percent) - by themselves equaled the amount of usage for cable and easily outdrew broadcast viewing. Both hit their highest monthly marks to date, as did the Roku Channel (2.8 percent). Peacock tied its highest mark (excluding months with Olympics coverage) of 1.6 percent of TV use, thanks in large part to Love Island USA, which at 5.3 billion minutes of viewing was second only to Netflix's Squid Game (5.4 billion minutes) among streaming titles for the month. Nielsen's Gauge rankings for July, and the top 10 streaming titles of the month, are below. THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up tegna Nexstar Seals Merger With Tegna in $6.2 Billion Local TV Mega-Deal soho house Soho House Agrees to Go Private Again, Ashton Kutcher Joins Board The Walt Disney Company Disney Hires Netflix's Tony Zameczkowski for APAC Exec Role Robin Williams Billy Crystal on His Late Manager, David Steinberg: "He Was One of a Kind" THR, Esq Range Sued for Disability Discrimination, Retaliation by CEO's Ex-Assistant THR, Esq FTC Sues Ticket Resale Company, Alleging Eras Tour Price Gouging Scheme tegna Nexstar Seals Merger With Tegna in $6.2 Billion Local TV Mega-Deal soho house Soho House Agrees to Go Private Again, Ashton Kutcher Joins Board The Walt Disney Company Disney Hires Netflix's Tony Zameczkowski for APAC Exec Role Robin Williams Billy Crystal on His Late Manager, David Steinberg: "He Was One of a Kind" THR, Esq Range Sued for Disability Discrimination, Retaliation by CEO's Ex-Assistant THR, Esq FTC Sues Ticket Resale Company, Alleging Eras Tour Price Gouging Scheme