Tieghan Gerard rose to online fame after capturing readers' attention with her Half Baked Harvest recipes. "One day, when I was 16, my mom and I were hiking together," she wrote on her website, going on to explain how she decided on the name. "She was encouraging me to start a food blog since all I did in my free time was cook! She came up with the 'half baked' part of our name - because my family is very 'half baked.