Article continues below advertisementWhen Dr. Ashkan Pitchforth remembers the moment he decided to buy his first dental practice, it is not the bank balance or business plan he remembers, but a short conversation at his family home. "My late nan said, 'People will forget you, but they will remember a name. Become immortal,'" he says. Two weeks later, she passed. On April 1st, 2015, just a few months after her death, he took out the loan and bought the practice that would become South Cliff Dental Group.