Article continues below advertisementBoth on the red carpet and online, the beauty scene is experiencing gradual changes. Interest in looksmaxxing appears to be declining in some online spaces, replaced by a more simplified, stripped-back approach to beauty, and skincare routines are at the heart of it. Simple skincare is gaining wider international attention, and a long-overdue one at that. One way to understand this trend is by looking at just how standards are changing, what's prompted the trend, and why it's worth supporting.