Article continues below advertisementELASTEN(R) lands in the U.S. with major awards and a science-first approach to "beauty from within."The latest shift in skincare isn't just happening in your bathroom during your morning or nightly routine, but in your kitchen or anywhere on the go. Celebrities such as Jennifer Aniston, Kate Hudson, the Kardashians, Jennifer Garner and Olivia Culpo have all been vocal about using different forms of collagen for their skin.