Guests attend Fanatics Fest NYC at Javits Center on June 22, 2025 in New York City. Photo by John Nacion/Getty Images for Fanatics Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment As Fanatics pushes further into media, entertainment and experiences, the sports-focused company led by Michael Rubin is beginning to ink major sponsorship deals.