Peacock's "arrival ads" Courtesy NBCUniversal has unveiled a set of tech-fueled advertising initiatives in the runup to CES in Las Vegas and a milestone year for the company in 2026. As it gets set to broadcast the Winter Olympics and Super Bowl in February, Spanish-language World Cup soccer in June and July along with marking the 100th anniversary of NBC, the Comcast media division is focusing on ad tech. Advertisers are being offered ways to target specific viewers at key times during a live broadcast, notably sports.