L-R: Blake Lively and Michelle Trachtenberg in 'Gossip Girl' Giovanni Rufino / (C) The CW / Courtesy Everett Collection Last year, ITV content chief Kevin Lygo called the BBC "peculiar" for its decision to spend license fee payers money on Suits and Gossip Girl. But Lygo's team has got in on the action and Gossip Girl will soon arrive on ITVX non-exclusively. ITV has acquired what it has dubbed the "global phenomenon" Gossip Girl franchise, taking the initial series that aired between 2007 and 2012, and the Joshua Safran reboot that kicked off in 2021.