The SXSW Green Lens Award is launching at this year's Festival Getty/Nailotl EXCLUSIVE: The Sustainable Entertainment Alliance and SXSW Film & TV Festival are launching the Green Lens Award. The 'SXSW Green Lens Award' will go to the film or TV project that best reflects our changing world, the human experience of living through climate change, or pathways to a more sustainable future. The jury will look for projects that spotlight these themes-whether through an overarching narrative, a storyline, or even the journey of an individual character.