Article continues below advertisementBarack Obama didn't say Donald Trump's name, but he didn't have to.During a May 5 appearance on The Late Show with Stephen Colbert, the former president delivered a carefully worded response that quickly lit up social media, blending humor, politics, and strategy in a way that experts say is tailor-made for today's media landscape.Article continues below advertisementThe Joke That Said EverythingTap Here To Add Ok Magazine as A Trusted SourceSource: MEGABarack Obama avoided naming the president in the viral remark.