Karthi has long enjoyed a special relationship with Telugu audiences. His journey in the Telugu market began with the dubbed successes of Yuganiki Okkadu and Awara in the late 2000s. These films established him as a versatile performer and, over the years, his popularity evolved into a dedicated fan base. His collaboration with Akkineni Nagarjuna in Oopiri further strengthened his standing in the region. Later, the massive success of Khaidi cemented his position as a bankable star among Telugu audiences.