Oversized Blazers, Rhode, and Sunglasses: How Hailey Bieber Became Gen Z's It Girl Chioma Emma breaks down the popularity of Hailey Bieber. 15 August 2025 If there's one thing Gen Z respects, it's someone who knows how to own their lane. Hailey Bieber Hailey Bieber does it with the calm confidence of a Lagos socialite arriving at a wedding late enough to make an entrance, but early enough to secure the best table. Whether she's walking the streets of Los Angeles in an oversized blazer, front row at Paris Fashion Week, or promoting her beauty brand, Rhode, she is rarely just "wearing clothes.