Olivia Wilde has mastered that effortless, lit-from-within glow - and it turns out, the secret isn't complicated. The actress leans on the Tower 28 BeachPlease Cream Blush to get that soft, skin-like flush that looks fresh, never overdone. The exact shade she used, Magic Hour, lives in celebrity makeup artist Jo Baker's kit, which she used while prepping Wilde for her San Francisco press tour for The Invite. The creamy formula melts into the skin, adding just enough warmth and color to mimic a natural flush rather than sitting on top like a traditional powder.