TMDb/The Price Is Right TV The Price Is Right makes history with its first live Christmas primetime special on CBS, plus the Kids' Choice Awards returns after decades. May 1, 2026 AceShowbiz - The Price Is Right, television's longest-running game show, is set to make history on CBS by airing a live Christmas primetime special for the first time in its 54-year run on the network. This landmark event marks a significant milestone as the show embraces the excitement and unpredictability of a live broadcast, bringing a fresh twist to the beloved game show format during the holiday season.