Hailey Bieber reveals ambitions for her Rhode brand

Hailey Bieber reveals ambitions for her Rhode brand Hailey Bieber has opened up about the success of her Rhode brand. 30 April 2026 Hailey Bieber sees herself as an "entrepreneur". Hailey Bieber has enjoyed huge success with Rhode The 29-year-old star sold Rhode, her skincare and beauty company, to e.l.f. Beauty in 2025, but Hailey still has ambitious plans for the firm. Hailey - who has remained with Rhode as the chief creative officer of the company - told TIME: "I'm an entrepreneur at the end of the day.