How Taylor Swift's 2018 contract negotiations will see ALL Universal Music Group acts benefit from Spotify sale A deal made by Taylor Swift when signing her recording contract back in 2018 will see Universal Music Group's artists profit from the record label's planned sale of their Spotify stake. 30 April 2026 A deal made by Taylor Swift in 2018 will see Universal Music Group's artists profit from the record label's sale of their Spotify stake.