Instagram/Jay-Z & Pusha T & No Mali Music Jay-Z reveals why chasing trends fails artists: stop fighting the future and make music true to your current life stage. April 30, 2026 AceShowbiz - Jay-Z has shared valuable insight for artists striving to stay relevant in the ever-changing world of hip-hop. In a conversation with The New York Times, the iconic rapper emphasized that trying to mimic current popular trends is not the way forward. Jay-Z explained, "Never fight against the future. The future's coming.