Instagram/Big Boi & Jami McCoy & Ro Celebrity Big Boi exec produces 'We Ran The City', a documentary exploring Atlanta's cultural transformation during the 1996 Olympics era. April 30, 2026 AceShowbiz - Big Boi is expanding his creative reach by serving as an executive producer on a significant documentary centered on Atlanta's transformation during the 1996 Olympics period. The Outkast icon has partnered with director Jami McCoy to develop We Ran The City, a feature-length film that delves into how Atlanta evolved in those critical years.