Obsidian Studio used AI tools in an add campaign for French luxury brand Longchamp. Courtesy Obsidian Studio Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Wes Walker has a golden rule about the use of artificial intelligence in his creative process - one that speaks volumes about how quickly the technology has morphed from curiosity to everyday tool.