Roku CEO Anthony Wood Arturo Holmes/Getty Images Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Roku's low-cost streaming service, Howdy, has hit more than one million subscribers, according to research firm Antenna. After launching in August 2025, Antenna estimates that the $2.99 a month service added close to 300,000 subscribers in its first month, with an additional 100,000 or more added each subsequent month.