Chances are you've seen your favorite celebrities make waves in places beyond the stage and movie screen. Hollywood's most talented don't just act, sing and dance - many run their own business empires, too. Take, for instance, Selena Gomez and her massive makeup and bodycare dynasty, Rare Beauty. The singer started selling cosmetics in 2020, and as of this August has ventured into the world of fragrance with the highly-anticipated release of the brand's new scent, Rare Eau de Parfum. Her passion for mental health awareness and philanthropy has been shining through since its inception with the launch of the Rare Impact Fund. More big names are continuing to grow their booming and inspiring powerhouses. Kim Kardashian's Skims shows no signs of stopping with its confidence-boosting shapewear, which now includes jaw-sculpting pieces. From Lady Gaga's Haus Labs, which has been prioritizing clean, nourishing skincare ingredients since its revamp in 2022, to Rihanna's Fenty Beauty, which has remained committed to keeping inclusivity at the forefront since 2017, read about the celebrity-founded companies that are cashing in and inspiring Us this year: Selena Gomez Is 'Very Grateful' to Become a Billionaire Makeup Mogul From the Block to the Boardroom: JLo Beauty, $75 Million Hydrafacial x JLo Beauty/MEGA Sure, she's an actress, a singer and a dancer - but Jennifer Lopez is also a total boss in the beauty biz. In 2023, JLo Beauty, the skincare line she launched just two years earlier, raked in a healthy $75 million. The brand's tagline, "Beauty has no expiration date," isn't simply a slick slogan - it's a personal mission. "To me, ageless isn't just a mindset; you can feel youthful at any age and feel great," explained Lopez, 56. Her glow-up philosophy runs deeper than just good lighting. "Your skin is something that you have to show up with every single day," she recently shared on the brand's Instagram, responding to feedback that the products are pricey. "So, if there is a little bit of splurge in you, I would say do it on skincare." Because if there's anyone who proves that self-care can be a power move, it's J.
Lo. Words of Wisdom: "If you have a dream and you believe in something that you think people will respond to, follow that dream and build that thing. If it's in your heart, then that's the best investment you can make." Eyes on the Prize: r.e.m. beauty, $84 million LUXE Brands/MEGA She may be petite in stature, but Ariana Grande is big in the beauty world. The Wicked star, 32, launched her own cosmetics line, r.e.m. beauty, in 2021 with a range of vegan, cruelty-free products designed to inspire creativity and self-expression. While the brand takes its name from a track on her 2018 album Sweetener, Grande revealed there's a deeper meaning behind it. "I chose r.e.m. because of rapid eye movement," she explained. "It's a dream state, and I wanted the whole thing to feel very ethereal. I also wanted the brand to focus on our eyes because they're our main storytellers. It was all very thoughtful - not just a song that I also love." From shimmering shadows to her signature cat-eye liners, r.e.m. beauty reflects the pop star's love of fantasy, transformation and high-impact glam. The line has expanded to include complexion products and lip care, all while maintaining its futuristic, dreamlike aesthetic. Grande's goal? To help fans feel seen - and beautiful - whether they're on stage, on screen or simply in their own skin. Words of Wisdom: "Regardless of what business you're involved in, or what industry you work in, taking care of yourself is a fulltime job." Hailey Bieber: Kim Kardashian Gave Me 'Good Pieces of Advice' for Rhode The Haus That Gaga Built: Haus Labs, $141.7 million Haus Laboratories/ MEGA "They say beauty is in the eye of the beholder - but at Haus Labs, beauty is how you see yourself," Lady Gaga declared when she launched her cosmetics line in 2019. "Things that I might think are beautiful, someone else will see and think they're extremely grotesque and odd or absurd," she added. "And I've been called all those things throughout my career." But guess who's getting the last laugh? Since its rebrand in 2022, Haus Labs has been thriving. Once sold exclusively on Amazon, the brand made a move to Sephora, ushering in a new era that included upgraded formulations. "We removed more than 2,600 bad ingredients for your skin," Gaga, 39, said. The vegan and cruelty-free line now features skincare-forward ingredients like fermented arnica and plant-derived squalane. "For me, beauty is not just about the way makeup looks, or how it makes you look. It's the artistry of how it's created," she's noted. And with Gaga at the helm, that artistry is as bold, inclusive and original as she is. Words of Wisdom: "I promise you, if you put your mind to it, you work hard, you never give up and you do not listen to the rejection, you can achieve anything that life throws your way." Marvel at Her Moisturizer: The Outset,