Jordan Chiles has mastered the art of focus, and as she tells BOSSIP, that mindset is exactly what makes Pure Leaf's latest move all the more relevant. Source: Pure Leaf / Pure Leaf Pure Leaf is making a clear move into the functional beverage space with a launch that speaks to how people are actually living right now. The tea brand is introducing Mental Focus, its first line of sparkling iced teas designed to do more than just taste good.