Haleon is shifting the spotlight to the moments that make big plays possible. Source: Shamil Tanna / Shamil Tanna The health and wellness company behind Sensodyne, Advil, TUMS, and Centrum has partnered with the U.S. Soccer Federation to launch its new "For the Assist" campaign ahead of a major summer for the sport. Instead of focusing on the player who scores, the campaign highlights everything that leads up to that special moment. At its core, For the Assist is about the behind-the-scenes work.