Jimmy Donaldson Kudzi Chikumbu Courtesy of Tubi Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment Tubi, Fox's free, ad-supporter streamer, has hired TikTok executive Kudzi Chikumbu as it expands its slate of programming from the creator economy. Chikumbu, who most recently served as global head of creator Marketing at TikTok, will serve as Tubi's vice president of creator partnership, as the company works to bring in more original stories from social media creators. The move comes as Tubi strikes new partnerships with creators including Jimmy Donaldson aka MrBeast, Alan's Universe, Jomboy Media, CelinaSpookyBoo and Steven He to feature their content on the platform. Related Stories Business Sony Pictures, Tubi Ink New Film, TV Licensing Deal in Canada (Exclusive) Movies Paris Berelc Joins Asher Angel in YA Rom-Com Movie 'Kissing Is the Easy Part' (Exclusive) MrBeast, one of the most popular creators on YouTube with more than 421 million subscribers, will bring seasons six through eight of his YouTube channel, which encompasses videos from 2023 through 2025, to Tubi. This joins the MrBeast live channel which has been on the platform since 2023. Among other creator deals, Jomboy Media, a sports media venture, will bring the shows Talkin' Baseball and Talkin' Yanks to Tubi. Celina Myers, known as CelinaSpookyBoo, saw her sleepwalking videos go viral on TikTok, and has since moved into writing and producing. She will bring a long-form "spooky series" to Tubi. Tubi has more than 100 million monthly active users, according to the company, and already has more than 5,000 episodes from creators on the platform. "We're committed to building a bridge to Hollywood for creators to help them reach new audiences. Tubi is a platform for bold, breakthrough work and these 5,000 episodes are just the beginning," said Rich Bloom, general manager, creator programs & executive vice president, business development at Tubi. "Kudzi is a leader with deep roots in the creator economy. His unique perspective and proven track record make him the ideal person to partner with me to lead our ambitious efforts in digital-first, creator-driven entertainment." "I'm thrilled to join Tubi at a time when creators are redefining entertainment," said Kudzi Chikumbu, vice president of creator partnerships at Tubi. "Tubi's dedication to empowering creators with creative freedom and meaningful incremental audience reach is unmatched, and I'm excited to bring fresh, bold and authentic storytelling to their passionate viewers." THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up paramount skydance Paramount Skydance Gets Volatile Memestock Rally As David Ellison Takes Over Podcasts Alex Cooper, Dax Shepard and Other Top Podcasters Reveal Their Proudest On-Air Moments Podcasts Who's Really Winning the Podcast Wars - and How Podcasts Are Top Podcasters Fudging Their Numbers? THR, Esq SAG-AFTRA Members Settle Lawsuit Against Union Health Plan Over Data Breach paramount skydance Paramount Skydance Says It Won't Spin Off Cable Networks, But ... paramount skydance Paramount Skydance Gets Volatile Memestock Rally As David Ellison Takes Over Podcasts Alex Cooper, Dax Shepard and Other Top Podcasters Reveal Their Proudest On-Air Moments Podcasts Who's Really Winning the Podcast Wars - and How Podcasts Are Top Podcasters Fudging Their Numbers? THR, Esq SAG-AFTRA Members Settle Lawsuit Against Union Health Plan Over Data Breach paramount skydance Paramount Skydance Says It Won't Spin Off Cable Networks, But ...