Instagram/Drake Music Discover how Iceculture Inc. created Drake's massive 25-foot ice installation in Toronto using 3,500 crystal-clear blocks for his ICEMAN album promo. April 26, 2026 AceShowbiz - The family-owned company Iceculture Inc. has unveiled the intricate process behind building the massive ice installation that took center stage in downtown Toronto as part of Drake's promotional campaign for his upcoming album ICEMAN. Based in Hensall, Ontario, Iceculture produced over 3,500 individual ice blocks, each weighing around 300 pounds.