Instagram/Ice Spice Music Ice Spice's McDonald's brawl sparks a major endorsement shift-find out what happened next. April 26, 2026 AceShowbiz - Ice Spice recently made headlines after a viral altercation at a McDonald's restaurant, leading to a surprising shift in her fast-food endorsements. Back in 2023, Ice Spice became a prominent face for McDonald's, securing a major meal deal that resonated strongly with Gen Z audiences. This partnership positioned her as a key ambassador for the brand, but recent events have cast a shadow over that relationship.