Google and YouTube sell billions in advertising every month. But now they're partnering with SiriusXM to handle a specific bucket of inventory: audio ads that run against YouTube content like podcasts, talk shows and music. SiriusXM struck a deal with Google making SiriusXM Media, the group that represents SiriusXM, Pandora and the company's network of [...]
Variety
YouTube Inks Deal Making SiriusXM Exclusive Audio Advertising Rep in U.S.
April 22, 2026
21 hours ago
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