The Telugu film industry is grappling with an avoidable drought at the box office. Since the success of Chiranjeevi's Mana Shankara Vara Prasad in mid-January this year, the exhibition sector has faced a string of disappointments. It has since abandoned all hope of an eventful summer. Recent Telugu movie releases have struggled to find footing, leaving distributors and theatre owners in an unenviable position. The lack of a major blockbuster in Tollywood has created a void.