Wikimedia Commons/98th Academy Awards Celebrity Oscars 2024 ad space sells out. See which major brands like Peacock, Rolex & Burger King are advertising and why demand hit record highs. April 19, 2026 AceShowbiz - The Walt Disney Company has confirmed that advertising space for this Sunday's broadcast of the 98th Academy Awards has completely sold out, underscoring the network's expanding focus on live event programming. This marks a significant achievement for Disney's advertising division, as demand for commercial spots during the Oscars continues to rise.