They've traded in power suits for nap dresses. They're raising sourdough starters instead of hell. Even Gwyneth Paltrow, once labeled the "Goop Tycoon," now racks up hundreds of thousands of views making "boyfriend breakfasts" topless in a Tuscan kitchen. The lean-in queens of the 2000s have been replaced (or cleverly rebranded) as softgirl domestic goddesses, the "tradwives" - or traditional housewives - of today. They're leaning out, or at least that's what they want you to believe. When I say tradwife, I'm talking about a wide spectrum.