Article continues below advertisementThe legal battle between Blake Lively and Justin Baldoni is a public case study in how reputations are built, damaged, and potentially weaponized in the digital age.With a trial set for May 18 in New York, the latest filings show Baldoni intends to testify in person to push back against Lively's allegations of a coordinated smear campaign that followed her allegations of sexual harassment on the set of their film It Ends With Us.