Chris McGrath/Getty Images Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment When Jonathan Schooler and Madeleine Gross were designing an experiment on creativity, they needed a type of media to contrast with the empty-calorie content of cat videos and the like on YouTube. The scientists settled on challenging animated shorts.