Hudson Williams fronts Peloton campaign. Courtesy of Peloton Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Hudson Williams is fronting the latest Peloton ad. The 25-year-old Heated Rivalry breakout stars in a minute-long ad celebrating the joy of movement, according to a release. The campaign video, directed by Bethany Vargas, shows Williams cycling through different types of movement.