Bacon lovers and bourbon fans, we need to talk. Oscar Mayer just dropped its first new bacon flavor in five years - and the internet cannot agree on whether it's genius or a step too far. The brand's Maple Bourbon Bacon, made in collaboration with Evan Williams Bourbon, is hitting grocery shelves nationwide, and the social media discourse is already spicy. Oscar Mayer is going big with this one. The Maple Bourbon Bacon is cured with Evan Williams Bourbon and features thick-cut, expertly trimmed slices prepared with the brand's signature 12-hour slow smoke.