It was 17 seconds long. A young boy in zombie face paint stood before a local news reporter at an arts festival in Portland, Oregon. When asked about his freshly painted face, he delivered a response that would echo across the internet for years to come: "I like turtles..." That 2007 viral video became one of the earliest internet memes and helped define viral culture in its infancy. The boy at the center of it all, Jonathon Ware, was quickly dubbed "Turtle Boy" or the "Zombie Kid" as the clip spread across early social media platforms.