Joe Bradley and Maddi Reese's connection on Southern Hospitality was obvious from the start - but it wasn't until season 3 that their friendship turned romantic. "I really have had feelings for her for years, but we were also best friends," Joe exclusively told Us Weekly in December 2024. "One day I would wake up and be like, 'I have a chance with a girl in my dreams' and the next day I'll be like, 'This will never happen.' And most of our friends told me it would never happen.