Instagram/Katie Bain & Kristin Robi Music Explore Coachella's journey from a desert experiment to a global pop phenomenon, shaping the music festival industry with iconic performances and high-stakes... April 9, 2026 AceShowbiz - Coachella has evolved into the largest music festival in the United States, fundamentally changing how live music events operate. Katie Bain, Billboard's senior music correspondent and director of Billboard Dance, explores the journey of this desert festival, from its humble beginnings to becoming a worldwide cultural phenomenon.