Source: Bob Mackey Atlanta showed up and showed out for 404 Day as the 404 Day Collective led a four-day celebration where the city yeeked, Bankhead bounced, and rag-topped in honor of culture, community, and civic pride. From April 2 to 4, 404 Day! Weekend 2026 transformed the southern city into a living, breathing love letter to itself, as thousands of residents, creatives and city leaders moved in sync across a slate of sanctioned events designed to celebrate the trendsetting city soaked in southern pride, excellence, innovation and influence.