They so ATL! Source: IG: @miasiasymone It's often said that Atlanta is not a real place while also thriving as the epicenter of everything influential which explains why this year's star-studded 404 Day celebration was such a culture-shifting moment. Founded by Brandon Butler-Founder of Atlanta-based media brand Butter.ATL, 404 Day (held on April 4th and named after the city's most iconic area code) brought together thousands of Atlantans (and seas of visitors) for an epic array of parties, concerts, festivals, community events, and more.