Instagram/Kanye West Music Ye's Wireless Festival headline act sparks controversy as major sponsors Pepsi & Diageo pull support over his history of hate speech. April 7, 2026 AceShowbiz - The upcoming three-night headline performance by Kanye West, now known as Ye, at the July Wireless Festival in London is increasingly controversial. Recently, two additional sponsors have decided to pull their support from the event amid backlash over Ye's history of hate speech.