Corporations are putting their money where their mouth is following some serious backlash from fans. Source: JEAN-BAPTISTE LACROIX / Getty After it was announced that Ye, formerly known as Kanye West, would be headlining all three days of London's Wireless Festival this year, the event was publicly criticized by UK Prime Minister Sir Keir Starmer, London Mayor Sir Sadiq Khan, and multiple Jewish leaders. Little Britain star Matt Lucas directly called out Pepsi for their involvement in the festival, which led to the brand pulling out.